Work

The active role of children as consumers

Year: 2012

Type: article

Source: Young Consumers Insight and Ideas for Responsible Marketers

DOI: 10.1108/17473611211203920

Author: Simona Ironico

Institution: IULM University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2017494590

FWCI: 14.62

Cites: 67

Cited by: 39

Related to: 10