Work

Segmenting Industrial Markets by Buyer Sophistication

Year: 1983

Type: article

Source: European Journal of Marketing

DOI: 10.1108/eum0000000004820

Authors: James G. Barnes, Ronald McTavish

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W2017691941

FWCI:

Cites: 19

Cited by: 32

Related to: 10