Work

Purchase Constraint Analysis: An Alternative Perspective for Marketers

Year: 1980

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/bf02721968

Authors: Lawrence R. Lepisto, William J. Hannaford

Institutions: Central Michigan University, University of Wisconsin–Eau Claire

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2018760659

FWCI:

Cites: 9

Cited by: 17

Related to: 10