Work

Consumer Image and Attitude

Year: 1969

Type: article

Source: Journal of Marketing Research

DOI: 10.2307/3150154

Authors: Jagdish N. Sheth, John G. Myers

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2018922532

FWCI: 15.98

Cites:

Cited by: 38

Related to: 10