Work

Finding the “Missing Link”: Advertising’s Impact on Word of Mouth, Web Searches, and Site Visits

Year: 2007

Type: article

Source: Journal of Advertising Research

DOI: 10.2501/s0021849907070444

Authors: Jeffrey Graham, William Havlena

Institution: New York Times

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2019368919

FWCI: 19.28

Cites: 5

Cited by: 156

Related to: 10