Work

Communication Effects of Advertising Versus Direct Experience When Both Search and Experience Attributes are Present

Year: 1995

Type: article

Source: Journal of Consumer Research

DOI: 10.1086/209429

Authors: Alice A. Wright, John G. Lynch, Jr.

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2019436141

FWCI: 10.83

Cites: 23

Cited by: 340

Related to: 10