Work

Mapping the mind for the modern market researcher

Year: 2007

Type: article

Source: Qualitative Market Research An International Journal

DOI: 10.1108/13522750710740826

Authors: Carl Senior, Hannah Smyth, Richard Cooke, Rachel L. Shaw, Elizabeth Peel

Institution: Aston University

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W2019446156

FWCI: 8.264

Cites: 44

Cited by: 42

Related to: 10