Work

Living in a celebrity‐mediated social world: the Chinese experience

Year: 2007

Type: article

Study design: Observational Study

Source: Young Consumers Insight and Ideas for Responsible Marketers

DOI: 10.1108/17473610710757509

Authors: Kara Chan, Cong Zhang

Institution: Hong Kong Baptist University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2020143561

FWCI: 11.82

Cites: 58

Cited by: 76

Related to: 10