Work

Should Product Placement in Movies Be Banned?

Year: 1995

Type: article

Study design: Observational Study

Source: Journal of Promotion Management

DOI: 10.1300/j057v02n03_09

Author: Beng Soo Ong

Institution: California State University, Fresno

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2020848858

FWCI: 2.708

Cites:

Cited by: 92

Related to: 10