Work

eWOM overload and its effect on consumer behavioral intention depending on consumer involvement

Year: 2008

Type: article

Source: Electronic Commerce Research and Applications

DOI: 10.1016/j.elerap.2007.11.004

Authors: Do-Hyung Park, Jumin Lee

Institutions: LG (South Korea), Kyung Hee Cyber University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2022518407

FWCI: 26.46

Cites: 42

Cited by: 698

Related to: 10