Work

An empirical study of luxury brand marketing effectiveness and its impact on consumer engagement on Facebook

Year: 2014

Type: article

Source: Journal of Global Fashion Marketing

DOI: 10.1080/20932685.2014.907605

Author: Chedia Dhaoui

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2025601570

FWCI: 18.22

Cites: 34

Cited by: 107

Related to: 10