Work

Building brands through alternative brand contact communications

Year: 2004

Type: article

Source: Communicatio

DOI: 10.1080/02500160408537991

Authors: Ernest North, Carla Enslin

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2026626634

FWCI:

Cites: 22

Cited by: 6

Related to: 10