Work

The dual role of informational social influence: Implications for marketing management

Year: 1987

Type: article

Source: Journal of Business Research

DOI: 10.1016/0148-2963(84)90044-4

Authors: Dennis L. Rosen, Richard W. Olshavsky

Institutions: University of Kansas, Indiana University

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2027420741

FWCI: 3.584

Cites: 52

Cited by: 55

Related to: 10