Value co-creation and purchase intention in social network sites: The role of electronic Word-of-Mouth and trust – A theoretical analysis
Year: 2013
Type: article
Source: Computers in Human Behavior
Authors: Eric W.K. See-To, Kevin K.W. Ho
Institutions: Hong Kong Polytechnic University, University of Guam
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2029260103