Year: 2014
Type: article
Study design: Observational Study
Abstract: Consumer behavior plays an important part for the success of any organization.Without study of consumers and their behavior organization and marketers can't achieve their goals and sale the products.Purpose of present study to explore the relationship between consumer behavior and beverage brands (Coca cola and Pepsi cola).Frequency and regression analysis use in present study.The data for present study has been collected from 3 major cities of Pakistan namely Lahore, Multan and Layyah.Results from present study explore that Majority of Pakistani prefer Coca cola and results further suggest that the consumer behavior can significantly influence the beverage brands of Pakistan.We can say that if the beverage industry of Pakistan put their focus upon the consumer behavior and produce their products according to their customer Demand and satisfy their needs then it wills leaders towards a positive increase in purchasing of beverage brands.
Author: Waqar Nisar
Institution: Bahauddin Zakariya University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W2029685183