Work

Beyond Consumer Decision Making

Year: 1988

Type: article

Source: Journal of Consumer Marketing

DOI: 10.1108/eb008214

Author: John C. Mowen

Institution: Oklahoma State University

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2031550464

FWCI:

Cites:

Cited by: 122

Related to: 10