Work

Web advertising: gender differences in beliefs, attitudes and behavior

Year: 2003

Type: article

Study design: Observational Study

Source: Internet Research

DOI: 10.1108/10662240310501658

Authors: Lori D. Wolin, Pradeep Korgaonkar

Institutions: Lynn University, Florida Atlantic University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Gender equality

Open Access status: closed

OpenAlex ID: W2035209833

FWCI: 9.751

Cites: 37

Cited by: 294

Related to: 9