Work

The influence of C2C communications in online brand communities on customer purchase behavior

Year: 2009

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/s11747-009-0178-5

Authors: Mavis T. Adjei, Stephanie M. Noble, Charles H. Noble

Institutions: Southern Illinois University Carbondale, University of Mississippi

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2035411492

FWCI: 13.19

Cites: 55

Cited by: 593

Related to: 8