Work

Branding strategy and consumer high‐technology product

Year: 2007

Type: article

Study design: Observational Study

Source: Journal of Product & Brand Management

DOI: 10.1108/10610420710739973

Authors: Danilo Hamann, Robert L. Williams, Maktoba Omar

Institutions: Leipzig University of Applied Sciences, Stevenson University, Edinburgh Napier University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2037873754

FWCI: 7.086

Cites: 34

Cited by: 62

Related to: 10