Work

INTERNET USES AND GRATIFICATIONS: A Structural Equation Model of Interactive Advertising

Year: 2005

Type: article

Source: Journal of Advertising

DOI: 10.1080/00913367.2005.10639191

Authors: Hanjun Ko, Chang-Hoan Cho, Marilyn S. Roberts

Institutions: Kookmin University, University of Florida

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2037883762

FWCI: 37.25

Cites: 64

Cited by: 1,017

Related to: 10