Work

Neuromarketing: a layman's look at neuroscience and its potential application to marketing practice

Year: 2007

Type: article

Source: Journal of Consumer Marketing

DOI: 10.1108/07363760710834807

Author: Douglas L. Fugate

Institution: Western Kentucky University

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2038847310

FWCI: 11.75

Cites: 20

Cited by: 315

Related to: 10