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Social media technology usage and customer relationship performance: A capabilities-based examination of social CRM

Year: 2013

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2013.05.002

Authors: Kevin J. Trainor, James (Mick) Andzulis, Adam Rapp, Raj Agnihotri

Institutions: Northern Arizona University, University of Alabama, Ohio University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2040111550

FWCI: 85.81

Cites: 56

Cited by: 1,074

Related to: 10