Work

E-tribalized marketing?: the strategic implications of virtual communities of consumption

Year: 1999

Type: article

Source: European Management Journal

DOI: 10.1016/s0263-2373(99)00004-3

Author: Robert V Kozinets

Institution: Northwestern University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2040332982

FWCI: 31.6

Cites: 14

Cited by: 1,568

Related to: 10