Work

Influence of consumer attitude toward online brand community on revisit intention and brand trust

Year: 2014

Type: article

Study design: Observational Study

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2014.04.002

Authors: Na Young Jung, Soohyun Kim, Soyoung Kim

Institution: University of Georgia

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2040641542

FWCI: 20.77

Cites: 77

Cited by: 186

Related to: 10