Work

Drivers and Outcomes of Brand Relationship Quality in the Context of Online Social Networks

Year: 2013

Type: article

Study design: Observational Study

Source: International Journal of Electronic Commerce

DOI: 10.2753/jec1086-4415170303

Authors: Iryna Pentina, Bashar S. Gammoh, Lixuan Zhang, Michael Mallin

Institutions: University of Toledo, Augusta University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2040847245

FWCI: 20.55

Cites: 75

Cited by: 116

Related to: 10