Work

Evaluating the Potential of Interactive Media through a New Lens: Search versus Experience Goods

Year: 1998

Type: article

Source: Journal of Business Research

DOI: 10.1016/s0148-2963(97)00062-3

Author: Lisa R. Klein

Institution: Harvard University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2042134810

FWCI: 20.7

Cites: 60

Cited by: 898

Related to: 10