Work

Word of mouth and interpersonal communication: A review and directions for future research

Year: 2014

Type: article

Source: Journal of Consumer Psychology

DOI: 10.1016/j.jcps.2014.05.002

Author: Jonah Berger

Institution: University of Pennsylvania

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2044636434

FWCI: 158.5

Cites: 205

Cited by: 1,580

Related to: 10