Work

TV food advertising aimed at children: qualitative study of Pakistani fathers’ views

Year: 2014

Type: article

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-04-2014-0063

Authors: Muhammad Kashif, Mubashir Ayyaz, Sara Basharat

Institutions: GIFT University, Water and Power Development Authority

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2044979775

FWCI: 3.206

Cites: 28

Cited by: 19

Related to: 10