Work

Are consumers heterogeneous in their preferences for odd and even prices? Findings from a choice-based conjoint study

Year: 2007

Type: article

Study design: Observational Study

Source: International Journal of Research in Marketing

DOI: 10.1016/j.ijresmar.2007.05.003

Authors: Bernhard Baumgartner, Winfried J. Steiner

Institutions: University of Regensburg, Clausthal University of Technology

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2046484682

FWCI: 5.903

Cites: 62

Cited by: 52

Related to: 10