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The Effects of Social Media on E-Commerce: A Perspective of Social Impact Theory

Year: 2012

Type: conference-paper

Study design: Observational Study

Source: Hawaii International Conference on System Sciences (HICSS)

DOI: 10.1109/hicss.2012.564

Authors: Kee-Young Kwahk, Xi Ge

Institution: Kookmin University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2047533722

FWCI: 18.84

Cites: 55

Cited by: 119

Related to: 10