Work

The Role of Online Brand Community in New Product Development: Case Studies on Digital Product Manufacturers in Korea

Year: 2008

Type: article

Source: International Journal of Innovation Management

DOI: 10.1142/s1363919608002011

Authors: JOONG HYUN KIM, ZONG-TAE BAE, SHIN HYUNG KANG

Institutions: Korea Advanced Institute of Science and Technology, LG (South Korea)

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2047537540

FWCI: 6.773

Cites: 30

Cited by: 99

Related to: 10