Consumer confusion proneness: insights from a developing economy
Year: 2014
Type: article
Study design: Observational Study
Authors: Fandy Tjiptono, Denni Arli, Tania Bucic
Institutions: Atma Jaya University Yogyakarta, Griffith University, UNSW Sydney
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2047545985