Work

Can we get from liking to buying? Behavioral differences in hedonic and utilitarian Facebook usage

Year: 2013

Type: article

Study design: Observational Study

Source: Electronic Commerce Research and Applications

DOI: 10.1016/j.elerap.2013.01.003

Authors: Essi Pöyry, Petri Parvinen, Tuuli Malmivaara

Institution: Aalto University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Tekes

OpenAlex ID: W2047647251

FWCI: 41.47

Cites: 82

Cited by: 330

Related to: 10