Work

Measuring the Effects and Effectiveness of Interactive Advertising: A Research Agenda

Year: 2000

Type: article

Source: Journal of Interactive Advertising

DOI: 10.1080/15252019.2000.10722044

Authors: Paul A. Pavlou, David W. Stewart

Institution: University of Southern California

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2047770573

FWCI: 25.39

Cites: 86

Cited by: 364

Related to: 10