Work

Consumer decision processes : marketing and advertising implications

Year: 1966

Type: article

Author: Francesco M. Nicosia

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2048687276

FWCI: 13.78

Cites:

Cited by: 311

Related to: 10