Work

Too Popular to Ignore: The Influence of Online Reviews on Purchase Intentions of Search and Experience Products

Year: 2013

Type: article

Source: Journal of Interactive Marketing

DOI: 10.1016/j.intmar.2013.04.004

Authors: Fernando R. Jiménez, Norma A. Mendoza

Institution: The University of Texas at El Paso

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2049801154

FWCI: 38.61

Cites: 41

Cited by: 417

Related to: 10