Work

How credibility affects eWOM reading: The influences of expertise, trustworthiness, and similarity on utilitarian and social functions

Year: 2013

Type: article

Source: Journal of Marketing Communications

DOI: 10.1080/13527266.2013.797758

Authors: Jonas Reichelt, Jens Sievert, Frank Jacob

Institution: ESCP Business School

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2051605196

FWCI: 26.46

Cites: 94

Cited by: 302

Related to: 10