Work

Determinant Buying Attitudes: Meaning and Measurement

Year: 1968

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224296803200404

Authors: James H. Myers, Mark I. Alpert

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2051894589

FWCI: 8.424

Cites:

Cited by: 381

Related to: 10