Work

Influences on free samples usage within the luxury cosmetic market

Year: 2009

Type: article

Source: Direct Marketing An International Journal

DOI: 10.1108/17505930910945741

Authors: Insaf Ben Amor, Francis Guilbert

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2052679478

FWCI: 2.074

Cites: 36

Cited by: 17

Related to: 10