Work

An Empirical Test of a Model of External Search for Automobiles

Year: 1991

Type: article

Study design: Observational Study

Source: Journal of Consumer Research

DOI: 10.1086/209255

Authors: Narasimhan Srinivasan, Brian T. Ratchford

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2053725367

FWCI: 10.36

Cites: 20

Cited by: 570

Related to: 10