Work

The influence of the country‐of‐origin image, product knowledge and product involvement on consumer purchase decisions: an empirical study of insurance and catering services in Taiwan

Year: 2006

Type: article

Study design: Observational Study

Source: Journal of Consumer Marketing

DOI: 10.1108/07363760610681655

Authors: Long‐Yi Lin, Chun‐Shuo Chen

Institution: Aletheia University

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2054256696

FWCI: 21.55

Cites: 67

Cited by: 495

Related to: 10