Work

The effect of hedonic and utilitarian verbal descriptions and pictures on willingness to try an innovation: Do emotions matter?

Year: 2012

Type: article

Source: Journal of Marketing Communications

DOI: 10.1080/13527266.2012.693120

Authors: Arjun Chaudhuri, Camelia Codruta Micu

Institution: Fairfield University

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2054902417

FWCI: 1.718

Cites: 48

Cited by: 10

Related to: 10