Work

CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive

Year: 2004

Type: article

Source: Journal of Advertising

DOI: 10.1080/00913367.2004.10639151

Authors: Nora J. Rifon, Sejung Marina Choi, Carrie S. Trimble, Hairong Li

Institutions: Michigan State University, The University of Texas at Austin, Illinois Wesleyan University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2055584923

FWCI: 37.11

Cites: 56

Cited by: 972

Related to: 10