Work

The Effect of Comparative Advertising on Consumer Perceptions: Similarity or Differentiation?

Year: 2009

Type: article

Source: Journal of Business and Psychology

DOI: 10.1007/s10869-009-9130-4

Authors: Isabella Soscia, Simona Girolamo, Bruno Busacca

Institutions: Bocconi University, Telecom Italia (Italy)

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2056419407

FWCI: 4.657

Cites: 33

Cited by: 45

Related to: 10