Work

Segmenting online consumers using K-means cluster analysis

Year: 2014

Type: article

Study design: Observational Study

Source: International Journal of Logistics Economics and Globalisation

DOI: 10.1504/ijleg.2014.068274

Authors: Neha Jain, Vandana Ahuja

Institution: Jaypee Institute of Information Technology

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2056907233

FWCI: 3.17

Cites: 23

Cited by: 11

Related to: 10