Work

A Test of Services Marketing Theory: Consumer Information Acquisition Activities

Year: 1991

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224299105500102

Author: Keith B. Murray

Institution: Northeastern University

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2059179344

FWCI: 26.39

Cites: 71

Cited by: 1,597

Related to: 10