Work

Mismarketing: Case Histories of Marketing Misfires

Year: 1972

Type: article

Source: Journal of Marketing

DOI: 10.2307/1251057

Authors: Andrew C. Ruppel, Thomas L. Berg

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2060210645

FWCI:

Cites:

Cited by: 11

Related to: 10