Work

Cultural influence on consumers' usage of social networks and its' impact on online purchase intentions

Year: 2011

Type: article

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2011.03.003

Authors: Sanjukta Pookulangara, Kristian Koesler

Institution: University of North Texas

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2060346383

FWCI: 39.3

Cites: 85

Cited by: 356

Related to: 10