Work

Perceived Risk: Further Considerations for the Marketing Discipline

Year: 1993

Type: article

Source: European Journal of Marketing

DOI: 10.1108/03090569310026637

Authors: Robert N. Stone, Kjell Grønhaug

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2062541363

FWCI: 3.1

Cites:

Cited by: 1,434

Related to: 10