Work

Encouraging brand loyalty in fickle generation Y consumers

Year: 2012

Type: article

Source: Young Consumers Insight and Ideas for Responsible Marketers

DOI: 10.1108/17473611211203939

Author: Violet Lazarevic

Institution: Monash University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2063001092

FWCI: 38.37

Cites: 96

Cited by: 203

Related to: 10